The platform

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Fininly

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The platform

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Resources

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Surpass competition

To accelerate revenue generation in a competitive landscape, swift action is essential. It’s crucial to have an operating model that is both agile and quick to market.


Fininly’s approach ensures a seamless, uninterrupted pathway to innovation and rapid market entry.

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The background of Fininly.

An overview of Fininly, including our history, mission, and vision.

About Fininly


Founded in January 2024, but with a 5 years history as Maximise, Fininly is quickly emerging as a pioneering force in the financial technology sector, dedicated to revolutionising the way financial services are delivered and managed. At its core, Fininly is driven by a mission to make financial product management more accessible, efficient, and sustainable for institutions across the globe. Our vision is to empower financial institutions with the tools and technology needed to navigate the complexities of the modern financial landscape with ease and precision.


Our History


Fininly was born out of Maximise, a real estate crowdfund platform that served already 11,000+ user and 50,000,000 in assets under management. Our desire was to extend the scope of Maximise and to address the growing gap between traditional banking systems and the evolving needs of the digital economy. 


Recognising the limitations of legacy banking infrastructures—characterized by their inefficiency, high operational costs, and environmental footprint—our founders set out to create a solution that not only addresses these issues but also anticipates the future needs of the financial industry. Through innovation, dedication, and a deep understanding of the financial ecosystem, Fininly has developed its flagship alternative banking as a SaaS platform, a testament to our commitment to transforming the financial sector.


Our Mission


Our mission is to democratise access to advanced financial services, making it possible for financial institutions of any size to offer competitive, innovative, and sustainable banking solutions. We aim to break down the barriers that have traditionally hindered financial inclusivity and innovation, providing a platform that is scalable, secure, and easy to integrate with existing systems.


Our Vision


Fininly envisions a world where financial institutions can operate without the constraints of legacy systems, where the adoption of sustainable practices is not just encouraged but enabled through technology, and where the financial sector is a driving force for positive environmental and societal change. Our vision extends beyond mere financial transactions; we see a future where finance is seamlessly integrated into the fabric of everyday life, enhancing the way we live, work, and interact with our world.


Our Values


  • Innovation: We are committed to continuous improvement and the pursuit of innovative solutions that challenge the status quo.
  • Integrity: Transparency, honesty, and ethical practices are at the heart of everything we do.
  • Sustainability: We strive to embed sustainable practices into our operations and offerings, contributing to a healthier planet.
  • Customer Success: Our success is measured by the success of our clients. We are dedicated to providing exceptional service and support to ensure our clients achieve their goals.


As Fininly launched its  platform in 2024, we stand at the precipice of a new era in financial services. Our platform is not just a product but a manifestation of our vision for the future of finance—a future that is more accessible, efficient, and sustainable. Join us on this journey to redefine the financial landscape and unlock new possibilities for financial institutions around the world.


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